Engagement Brief - Confidential
STEP 01 OF 04The Story
01 / THE STORY
The story, in your words.
Where the market is, where it should be, and what has actually moved investors so far.
What is the single most important fact about North Stanmore that the market still does not fully understand?
One paragraph is enough. We will use this to anchor the trial's lead message.
List the three strongest, ASX-disclosed proof points an investor should hear in the first 30 seconds.
These will form the spine of the demo articles and ad copy. Reference figures already in lodged announcements.
Which past announcement created the strongest investor response, and what specifically resonated?
Helps us reverse-engineer the angles that already work for VTM's audience.
If a sceptical investor said 'just another ASX rare earths story', what is your one-sentence reframe?
We will adapt this directly into the lead hook for paid creative.